On November 25th, 2016, white UCSD students who painted themselves black shut down all major store outlets in La Jolla and the surrounding area, in protest of the unofficial holiday “Black Friday.”
“Black Friday is offensive to many black people,” A.S. president Danielle Chuarez said. “As a school that accepts all cultures, UCSD does not promote any holidays that may discriminate against those who are less fortunate. Black Friday wrongly attributes black people to being ‘cheap’ and ‘violent.’”
“Black Friday does not appropriately honor black people,” said Jackson Michaels, a UCSD freshman and Black Friday protester. “White people oppress minorities by using discounts to bait them into following their capitalist ways. My duty, as a person of privilege, is to protest their white-washing attempts and break into stores in order to truly give back to my fellow black community–damn it feels good to be an ally.”
Numerous protesters have begun chanting “Not My Holiday” in response to Black Friday sales. Others have already started to set cars on fire and breaking into retail stores in order to further express their rage.
The police have attempted to shut down the protests, but have not made any arrests so far because none of the protesters are actually black.
“We condemn all Black Friday protests,” a Black Lives Matter official stated. “You know I’m finna cop that $200 4k flatscreen at Best Buy”